Recommended Reservation Available  

Yamagata Wagyu BBQ

Enjoy a wagyu BBQ any season of the year...indoors! Yamagata wagyu beef is Geographical Indication (GI) certified to guarantee authenticity and quality taste.

Operation Period

All year round

Time Required

1 hour or more

Number of Participants



2,500 JPY– (tax included)

This market has a special set course of 9 cuts of wagyu that are specially selected by the owner of the market. This course is 2,500 yen and includes the BBQ rental fee. This selection is the best value in terms of quality, quantity, and also variety in different top grade cuts of wagyu. Note that this selection requires reservations in advance.

As one of the top 6 wagyu producing areas of Japan, Yamagata Prefecture boasts some of the highest grades of buttery and super tender wagyu in all of Japan. Choose from a wide selection of top-grade Yamagata Wagyu in a local supermarket and grill it right inside the shop at a special BBQ section. The wagyu here is sold at market prices and you are free to buy and grill as much as you'd like.

You can also buy alcohol and other side dishes to enjoy at your table as well!

Yamagata Wagyu Directly from the Market
This experience is at Super Market Yoshida located very close to Yamagata Station. This market has a special grilling area that you can use to freely grill any wagyu or other types of food that you buy in the market. This market sells wagyu at market prices and is likely the cheapest place for you to enjoy top grade wagyu in all of Yamagata Prefecture!

Here is how it works.
-First check in at the register and tell them you are here for the BBQ experience.
-Rent a spot in the BBQ area (350 yen per hour).
-Go into the market and choose from a wide selection of wagyu from across Yamagata Prefecture.
-Purchase any alcohol, side dishes, or even seafood to grill and enjoy alongside your wagyu feast.

You may also make a full meal out of this by buying other side dishes and local sake and craft beer as well. The alcohol here is also sold at market prices.

For those who do not eat beef, there is also a wide selection of seafood from Miyagi Prefecture available to grill as well.

Fun, easy, delicious! Experience top-quality wagyu in Yamagata!

Experience Program NameYamagata Wagyu BBQ
Activity LocationSupermarket Yoshida (near Yamagata Station)
Time Required1 hour or more
Operation PeriodAll year round
Start TimeReserve your experience time between 16:00-18:30
Minimum number of participants1people
Maximum number of participants20people
Reservation Deadline2 days before by 17:00
Important notes regarding participation・This experience is self-guided. The shop staff will assist you with set-up, but you cook the wagyu yourself.
Price Per Participant (for special set course of 9 cuts)2,500 JPY (Tax included)
What is included in the priceExperience fee, purchased wagyu, BBQ rental fee (separate if not buying package set).
What is not included in the price・Any additional dishes and drinks.
・Anything not included in the above 'included' list.
Method of PaymentPay with cash or credit card on the day.
Cancellation PolicyBy day before: 0%
Day of/No-show: 100%
Meeting Spot7-40, 3-Chome, Jonanmachi, Yamagata-shi, Yamagata-ken 990-0827
Meeting TimePlease come by your reserved time.
AccessFrom Sendai:
Take an hourly Japan Railways (JR) train from Sendai Station to Yamagata Station via the Senzan Line. Travel time: 1 hour and 20 minutes. Alternatively, highway buses such as Yamako Bus operate every 30 minutes between Sendai Station and Yamagata Staton. Travel time: 1 hour and 10 minutes.

7-minute walk from Yamagata Station.
Barrier-free AccessYes
About multi-lingual supportJapanese/English