Sendai City, Miyagi Prefecture, and the Tohoku region are full of various attractions such as rich nature, festivals, history, culture, and gourmet cuisine. The “Sendai Experience Program” site is full of information about various programs, including town walking, outdoor activities, traditional culture, hands-on experiences, food experiences, harvest experiences, remembering 3.11 activities, and more, so you’ll be able to find the perfect experience for you!

Follow Your Passion. Seek Adventure. Experience Sendai.

4 Ways to Find Your Perfect Sendai Experience

Search by Area

Search around areas of Sendai City, or Miyagi, Iwate, Yamagata, and Fukushima prefectures.
Area Map

Search by Genre

Various experience programs are classified by genre and introduced with pictures.

Search with Additional Conditions

You can narrow down your search by selecting conditions such as the month of the activity, supported languages, and tags.

Search by Keyword

Search for experience programs by keywords such as experience name and program operator.

When you find an experience you are interested in…


If you find an experience program you are interested in, add it to your favorites.You can check your favorites list again later.

Make a Reservation

When you decided you want to try an experience, click the “Make a Reservation” button. The ways to make a reservation will be displayed, so please apply whichever method suits you.

If you’re still unsure what to do, check out this useful information!


This section introduces various themes and topics along with related experience programs.
View Topics

Recommended Experience Program

You’ll be sure to find something special with these recommended experienced programs.
View Recommended Experience Programs

A Special Way to Enjoy Sendai

Sendai tourism information website “Sendai Tabibiyori” introduces experience programs through special feature articles.
Sendai Tabibiyori

About the Managing Organization

Operator Name (Public Utility Foundation) Sendai Tourism, Convention and International Association
Address 6F Higashinihon Fudosan Sendai Ichibancho Bldg, 3-3-20 Ichibancho, Aoba-ku, Sendai
Telephone Number 022-302-5808 (Direct dial-in)
Opening Hours 9:00 – 17:30
Closed Days Saturdays, Sundays, public holidays, New Year's holiday period