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"What's SUP? Enjoy SUP Experiences in Miyagi Prefecture

Miyagi Prefecture is full of abundant nature and has a close connection to the sea. One of the best ways to appreciate this outdoor beauty is with a SUP experience. "SUP", meaning "Stand Up Paddle", is a leisure activity using skills found…

Luxury Experiences in Sendai

How do you have an authentic travel experience? Your first choice should be to escape the crowds of Tokyo by taking a 90-minute train ride on the shinkansen north to the “City of Trees,” Sendai. Take advantage of abundant nature throughout…

Rainy Day Activities in Sendai☂

Whether it is Japan's rainy season from mid-June to mid-July or simply a rainy day throughout the year, the fun doesn't have to stop just because of the weather. Sendai has many museums, cafes, and art galleries to enjoy, but also many in…

Summer in Sendai

Whether it is the forests, mountains, or sea, summer in Sendai offers great outdoor activities to enjoy nature at its fullest. With a lower average temperature than southern Japan or Tokyo, and spectacular greenery everywhere you look, spe…

Kokeshi Dolls in Sendai

Traditional wooden kokeshi dolls are popular souvenirs produced around the onsen hot spring areas of the Tohoku region. Of the 11 traditional types, there are 5 types belonging to Miyagi prefecture: Naruko kokeshi, Togatta kokeshi, Hijiori…

Must INSTAGRAM Experiences in Sendai

A picture is worth a thousand words. With so much effort put into traveling, it is worth seeking out opportunities to capture the best memory. What do you want to share with friends and family on your visit to Sendai, Miyagi Prefecture? D…

Dreaming of Sendai

Even when the world stops, your dreams do not have to. Your journey to the 6 northeastern prefectures of Tohoku starts in its largest city Sendai, located in the center of Miyagi Prefecture. Check off items from your Japan Bucket List by …

Experience "Date Culture" in a former castle town!

Date Masamune, the powerful samurai feudal lord who founded Sendai, was well-known for his love of Japanese and traditional culture. Even in modern times, you can find opportunities to join tea ceremonies, wear kimono, or try your hand at …

Winter has come！Let’s enjoy the season’s activities♪

Mid-December marked the first snowfall in the Gateway to Tohoku, Sendai! Winter has arrived! From now until mid-March, you'll by able to enjoy various snow activities in Sendai, Miyagi and Yamagata. Besides skiing and snowboarding, you ca…

Sake Brewery Tours in Miyagi!

Miyagi Sake is said to have a clean taste, gentle dryness, and a rich umami flavor. Are you interested in having a taste? In Miyagi you’ll find people drinking during hanami flower viewing parties in the spring or at lively summer festiva…

S-style Magazine Special Feature!

In the November 2020 issue of “S-style,” a popular local magazine providing town information, a special feature introducing food, town-walking and hands-on experiences that both locals and tourists can enjoy was published. Below is a list …