Recommended Reservation Available  

Ichinokura Sake Brewery Tour & Tasting Experience 

Enjoy a sake brewery tour where you can experience traditional brewing techniques using your five senses.

Operation Period

All year round (Mon-Fri)

Time Required

About 1 hour (however, time can be adjusted based on request of participant)

Number of Participants



0 JPY– (tax included)

(1)Sake Brewery Tour Outline(Reservation required: 1-30 people, please consult with us about the number of adults.)
■ Weekdays(Mon-Fri)Open all year round. 9:30-16:00 (last entry 15:00)
A designated staff will guide you. Basic time required is 1 hour (time can be adjusted according to your needs).

■Saturdays, Sundays and holidays 10:00~15:00(Non-guided tour)
Non-guided tours on weekend are cloesd from May to late September

(2)Entry and Sake Tasting
Free (No tastings will be offered to drivers and those under 20 .)

(3)Shopping and Souvenirs
Inside the brewery's lobby, there are various Ichinokura sake and souvenirs for sale.
(Always stocked in the lobby are 5-6 items, Ichinokura goods)
※On nonoperational days, you can purchase other Ichinokura products at "Matsuyama Sake Museum/Hana no Kura restaurant

(4)Reservations or Inquiries TEL 0120-55-3322 (Mon-Fri 9:00-17:00)
14 Okeyaki, Sengoku, Matsuyama, Osaki-shi, Miyagi-ken 987-1393
TEL 0229-55-3322 (weekdays: 9:00-17:00)

(5)Support Languages
Pamphlet: Japanese, English, Korean, Chinese (simplified), Chinese (traditional)
Sake Process Diagram: Japanese, English, Chinese (simplified)
Brewery Tour Display Panels: Japanese, English
Guided Tour: Japanese (Currently there are no tours in foreign languages).

(6)Joint Facilities
Matsuyama Sake Museum & Hana no Kura Restaurant
(3-minute drive from Ichinokura Brewery)
242-1 Matsuyama, Sengoku, Matsuyama, Osaki-shi, Miyagi-ken 987-1304
TEL 0229-55-2700

Matsuyama Sake Museum:
In addition to panel displays about sake, both children and adults can enjoy learning about sake through quiz-style screen images. A collection of valuable tools used in sake brewing in the past are also on display. It also has an event gallery and a picture exhibition room, where visitors can enjoy various events such as group exhibitions and private exhibitions depending on the time of the day. (Admission: 300 yen; high school, junior high, and elementary school students: 150 yen)

Hana no Kura Restaurant:
At this restaurant, you can taste local sake and soba noodles made with local Miyagi buckwheat flour and miso baked rice balls. You can also purchase Ichinokura sake, other local products, and famous sweets.

※The "Osaki City Matsuyama Hometown History Museum" is also located on the same site. The "History Exhibition Room" and "Frank Nagai Exhibition Room" are open to the public (admission fee 230 yen, 110 yen for high school, junior high, and elementary school students; combination discount tickets with the sake museum are available).

※Please refer to the pamphlet for more details.

See for yourself the detailed process of how sake is made, and learn about the passion behind the brewer’s “labor of love.” You will surely appreciate sake more after visiting! Make sure to stop by Ichinokura Brewery while traveling through the Tohoku region of Japan. We are just a short trip away from Sendai, Miyagi Prefecture.

Experience Program NameIchinokura Sake Brewery Tour & Tasting Experience 
Activity LocationIchinokura Brewery main kura(the place where sake is made is called a "kura")
Time RequiredAbout 1 hour (however, time can be adjusted based on request of participant)
Operation PeriodAll year round (Mon-Fri)
Start Time9:30-16:00 (please come at your reservation time)
Minimum number of participants1people
Maximum number of participants40people
Reservation Deadline3 days before by 16:00
About suspension of the activityIn stormy weather such as typhoons, tours may be unavailable. In such case, we will contact you.
Important notes regarding participationAnyone may join the study tour, but after the tour, sake tasting is not allowed for those under 20 years old and those driving. Also, those under the age of 20 cannot purchase alcohol.
Ichinokura Brewery Tour0 JPY (Tax included)
What is included in the priceStudy tour and sake tasting.
Method of PaymentAfter the study tour, you are able to purchase our company's products in the following ways: cash, credit card (lump-sum payment only), Rakuten PAY・auPAY・PayPay・LINE Pay, etc.
About cancellations and changesIn case of cancellation or changes, please contact us as soon as possible.
Cancellation PolicyThe study tour is free, so we do not charge a cancellation fee.
Meeting Spot14 Okeyaki, Sengoku, Matsuyama, Osaki-shi, Miyagi-ken 987-1393
Meeting TimePlease come at your reservation time. Contact us if you will arrive late.
Access--By Public Transportation-- 
10 minute taxi ride from JR Tohoku Honsen “Matsuyamamachi Station”
(Sanbongi Taxi TEL 0229-52-3131 ※no operation on Sundays or holidays)
(On Sundays/holidays, please use a taxi from Kashimadai Station or Kogota Station.

--By Car--
25 minutes from Tohoku Expressway “Taiwa IC” or 30 minutes from Matsushima.
Room for 10 standard-sized cars or 3 large buses, no reservation necessary, free.
Facility InformationRestroom at the first floor lobby.
Barrier-free AccessYes
1 wheel chair, ramps, elevator. For other inquiries, please contact us.
About Guides and ToursOn regular business days, explanations are provided by staff. During non-business days from September to June, groups of 10 to 40 participants may receive an explanation by staff if they make a reservation at least one week in advance.
About multi-lingual supportJapanese
There are staff who can guide in English (the number is limited, please consult in advance). Also there is a diagram in English about the sake manufacturing process. Lastly, there are company brochures available in English, simplified Chinese, traditional Chinese, and Korean.