Recommended Reservation Available  

Ichinokura Sake Brewery Tour & Tasting Experience 

Enjoy a sake brewery tour where you can experience traditional brewing techniques using your five senses.

Operation Period

All year round (Mon-Fri), and end of September to mid-June (Saturdays・Sundays・holidays).

Time Required

About 1 hour (however, time can be adjusted based on request of participant)

Number of Participants



0 JPY– (tax included)

In order to prevent the spread of COVID-19, for the time being, the brewery tour and use of the lobby shop will be available only on weekdays and reservations are required. The brewery will not accept visitors on Saturdays, Sundays, and holidays. In addition, reservations are limited to people who live in prefectures other than areas under a state of emergency.

We apologize for any inconvenience and appreciate your understanding and cooperation to ensure the safety of both staff and visitors.

■Opening Hours
Weekdays 9:30-16:00 (closed Saturdays, Sundays, holidays)
※Last entry for the brewery tour is 15:00.
■Number of Participants
Up to 20 people per tour.
※ 1 group per tour.
※ When a group has more than 10 people, the group will be split in two.
■Entrance Fee
(Total time required is about 1 hour.)
① View a DVD introducing Ichinokura's sake brewing.
② Explanation of the company history and brewing process by staff.
③ Sake tasting session.
④ Souvenir shopping
※From the beginning of June to the end of September sake is not brewed at this brewery. You will not be able to see how sake is actually produced during this time.

■Important Information
・You must call or email in advance to tour the brewery or use the lobby. If you come without a reservation, you may not be allowed entry.
・If there are many reservations on the day you wish to visit, you may not be able to visit during the time or day you want.
・Please make a reservation at least 3 days in advance.
・If you only want to buy souvenirs, you don’t need a reservation. You can use our “drive-through” shopping service.
・Depending on the situation of COVID from now on, brewery tours may be cancelled.

---For reservations or inquiries--
TEL 0229-55-3322
(Reception Hours: 9:00~17:00/excluding Saturdays, Sundays, and holidays)

For details about the brewery tour, please view the link below: (in Japanese)

See for yourself the detailed process of how sake is made, and learn about the passion behind the brewer’s “labor of love.” You will surely appreciate sake more after visiting! Make sure to stop by Ichinokura Brewery while traveling through the Tohoku region of Japan. We are just a short trip away from Sendai, Miyagi Prefecture.

Experience Program NameIchinokura Sake Brewery Tour & Tasting Experience 
Activity LocationIchinokura Brewery main kura(the place where sake is made is called a "kura")
Operator NameICHINOKURA Co., Ltd
Telephone Number0229-55-3322
Time RequiredAbout 1 hour (however, time can be adjusted based on request of participant)
Operation PeriodAll year round (Mon-Fri), and end of September to mid-June (Saturdays・Sundays・holidays).
Start Time9:30-16:00 (please come at your reservation time)
Minimum number of participants1people
Maximum number of participants20people
Reservation Deadline3 days before by 16:00
About suspension of the activityIn stormy weather such as typhoons, tours may be unavailable. In such case, we will contact you.
Important notes regarding participationAnyone may join the study tour, but after the tour, sake tasting is not allowed for those under 20 years old and those driving. Also, those under the age of 20 cannot purchase alcohol.
Ichinokura Brewery Tour0 JPY (Tax included)
What is included in the priceStudy tour and sake tasting.
Method of PaymentAfter the study tour, you are able to purchase our company's products in the following ways: cash, credit card (lump-sum payment only), Rakuten PAY・auPAY・PayPay・LINE Pay, etc.
About cancellations and changesIn case of cancellation or changes, please contact us as soon as possible.
Cancellation PolicyThe study tour is free, so we do not charge a cancellation fee.
Meeting Spot14 Okeyaki, Sengoku, Matsuyama, Osaki-shi, Miyagi-ken 987-1393
Meeting TimePlease come at your reservation time. Contact us if you will arrive late.
Access--By Public Transportation-- 
10 minute taxi ride from JR Tohoku Honsen “Matsuyamamachi Station”
(Sanbongi Taxi TEL 0229-52-3131 ※no operation on Sundays or holidays)
(On Sundays/holidays, please use a taxi from Kashimadai Station or Kogota Station.

--By Car--
25 minutes from Tohoku Expressway “Taiwa IC” or 30 minutes from Matsushima.
Room for 10 standard-sized cars or 3 large buses, no reservation necessary, free.
Facility InformationRestroom at the first floor lobby.
Barrier-free AccessYes
1 wheel chair, ramps, elevator. For other inquiries, please contact us.
About Guides and ToursOn regular business days, explanations are provided by staff. During non-business days from September to June, groups of 10 to 40 participants may receive an explanation by staff if they make a reservation at least one week in advance.
About multi-lingual supportJapanese/English/Chinese (Simplified)/Chinese (Traditional)/Korean
There are staff who can guide in English (the number is limited, please consult in advance). Also there is a diagram in English about the sake manufacturing process. Lastly, there are company brochures available in English, simplified Chinese, traditional Chinese, and Korean.